Fiverr is acquiring ClearVoice , a company that helps customers like Intuit and Carfax find professionals to write promotional content . The two companies seem like a natural fit, since they both operate marketplaces for freelancers. Fiverr covers a much broader swath of freelance work, but CEO Micha Kaufman (pictured above) said the marketplace’s professional writing category grew 220 percent between the fourth quarters of 2017 and 2018, and he predicted that the need for content marketing will only increase. “The types of channels that brands and companies need to be involved in and engaging in conversation with their audience are just growing,” Kaufman said. “I think any brand today that wants to be relevant needs to create a lot of engaging, interesting, creative content in their space, and I think that that creates a high demand for good content writers.” Kaufman also noted that this is Fiverr’s third acquisition in two years, and he said he’s a “big believer … in the consoli...
In December, Patreon CEO Jack Conte shared a list on Twitter predicting what being an independent content creator will be like in 10 years. One of his predictions was that there will be fierce competition between distribution platforms to get creators paid. That competition has already begun, which is good for creators, but is it good for Patreon? Patreon holds a strategic position in the creator toolset, particularly around building membership businesses — the recurring income from superfans that allows for creator sustainability. Among its competitors are some of the richest tech companies in the world who own content distribution platforms, like Facebook and YouTube. A crop of vertical-specific subscription infrastructure companies could push back on Patreon’s early market share by offering creators better features for specific use cases. A range of B2B software companies, blockchain projects, or even Hollywood agencies could decide to target Patreon’s core creator customer. Th...
The Federal Trade Commission has released data that shows romance scams cost more money than other types of consumer fraud reported to the agency last year—and the problem is getting worse. Romance scammers target people through dating sites and apps or social media, often using fake profiles and sob stories to convince victims to send them large amounts of money. The number of romance scams reported to the FTC increased from 8,500 in 2015 to 21,000 last year. Reported losses from these scams grew more than four times, from $33 million in 2015 to $143 million last year. The figures for 2018 are based on 21,368 reports submitted to FTC’s Consumer Sentinel, a database of consumer complaints. Romance scams were particularly costly for individual victims. The median loss reported by romance scam victims was $2,600, or seven times higher than the median loss across other types of fraud. People between the ages of 40 to 69 reported losing money to romance scams at twice the rate of peopl...
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